Posts filed under "Marketing"

Facebook, Twitter, and LinkedIn: Why Do So Few People Actively Participate Upon Social Media?

Whether it’s that old friend on Facebook from your school days, or that ex-colleague on LinkedIn from way back, some people seem to hog your social media timeline with memes, sayings, and photos from yesteryear.  And with social media platforms, such as...  [Read More]

Don’t Spare the Tears: Emotion in Marketing

We all have emotions in differing degrees – they are relatively strong and uncontrolled feelings that affect our behavior, so it is no wonder that it plays such a powerful part in today’s advertising. Whether it is the awaited homecoming of an...  [Read More]

Catching On: What Makes Something Spread and Go Viral on Social Media?

Will Trevor is the Faculty Program Director for Marketing at Excelsior College. The original post can be viewed on LinkedIn. During a weekend in which I accepted a challenge on Facebook from a former work colleague to do push ups as part...  [Read More]

The Price is Right: How Marketing Uses the Power of Relativity to Set Prices

Will Trevor is the Faculty Program Director for Marketing at Excelsior College. The original post can be viewed on LinkedIn. Conventional economic theory tells us that prices reach a level where demand and supply are in balance – what economists call, an equilibrium.  In...  [Read More]

Power to Your People: Employee Advocacy Programs and Social Media Beyond the Marketing Team

Will Trevor is the Faculty Program Director for Marketing at Excelsior College. The original post can be viewed on LinkedIn. Many brands aim to harness the power of social media in order to project their marketing messages and brand values in a...  [Read More]

Customer Satisfaction: The Only Question You Need to Ask

Will Trevor is the Faculty Program Director for Marketing at Excelsior College. The original post can be viewed on LinkedIn. A few years ago my wife and I visited an historic home in the UK, which was run by a wonderful organization that...  [Read More]

Does the Digital Age Require a New Recipe for Marketing Mix 3.0?

Will Trevor is the Faculty Program Director for Marketing at Excelsior College. The original post can be viewed on LinkedIn. The marketing mix is the mainstay of marketing courses the world over, and, for a concept that was originally conceived in the...  [Read More]

Zen and the Art of Creating a Content Marketing Strategy: 10 Steps to Enlightened Content

Will Trevor is a faculty program director at Excelsior College. The original post can be viewed on LinkedIn. The creation of a content marketing strategy that delivers a consistent stream of valuable, relevant, and usable content, which is focused upon your audience...  [Read More]

William Trevor

Chartered Marketer, Fellow of the Higher Education Academy Will Trevor is the Faculty Program Director for Marketing in the School of Business and Technology, in which role he is responsible for overseeing and developing the college’s marketing programs. He has a background...  [Read More]

Five critical aspects of differentiation in the online marketplace

In the ten years between 2002 and 2012, the number of institutions offering online degree programs almost doubled.[1] This adoption continues to expand across institutions, small and large, private and public, not-for and for-profit. Prospective online students have a seemingly endless list...  [Read More]